Over the last several years, growth across insurance distribution has been fueled largely by mergers and acquisitions and a favorable rate environment. Today, both of those tailwinds are slowing as acquisition activity has cooled and rates have begun to compress, making organic growth more critical than ever for sustainable success. Winning in this environment requires agencies to extract more value from existing relationships, deepen coverage penetration and empower producers to identify opportunities that might otherwise be missed.

USLI is uniquely positioned to help our customers drive organic growth by expanding coverage on current accounts through products such as employment practices liability, umbrella/excess, directors and officers, and errors and omissions, where meaningful premium and retention gains often exist.

Beyond product, we also invest heavily in customer development and sales execution because organic growth ultimately starts with well-trained, confident sales professionals. Through offerings like USLI University, the Sales Management Program and our Sales Degrees, customers can gain the technical knowledge and sales skills needed to grow existing books of business.

We complement training with supportive programs to help grow your sales force and new business, including:

  • 50/50 Program — 24-month training program for associate producers or account service representatives to develop their sales skills and help drive business to your office, with access to a dedicated sales manager and customer salary reimbursement
  • Lead Generation Team — Works with retailers to provide qualified leads and reach out to potential insureds on your behalf
  • Loss Control Education — As part of our Business Resource Center, we offer loss control webinars and resources to better protect policyholders and their businesses
  • Coversmart — Helps customers generate revenues on small accounts by automating the process of buying insurance online and is designed for self-service by potential policyholders via a web quote, bind and issue system

These tools are designed to drive more meaningful conversations, uncover cross-sell opportunities and create disciplined, repeatable sales behaviors. Agencies that prioritize organic growth will differentiate themselves — USLI is committed to being an active partner in making that growth achievable.

To learn more about any of these offerings or ways we can help grow your current book of business, please reach out to your Business Development contact.